5/5 from nationwide companies
Europe's leading Pay Per Lead agency.
Exclusive leads and pre-booked home visits for heat pumps, roofing work, solar and more.
Selected clients
Franzens Leads is a 100% Swedish-owned marketing agency delivering high-quality leads to franchise chains, nationwide operators and PE-backed roll-ups in B2C home improvement.
50+
Clients
7
Niches
100k+
Leads delivered
Who we work with
Are you one of these?
We can't help everyone – we work with four types of B2C companies in homeowner services.
Nationwide B2C
Home improvement companies operating at scale across multiple regions.
Franchise networks
Franchise networks looking for qualified leads and performance-based growth.
PE with Roll-Up Strategy
Private equity firms acquiring and consolidating home improvement businesses.
Quote comparison sites
If you run quote comparison sites or have a network of contractors you need to feed leads to.
How It Works
01
Book a call
We map your goals, volume and the leads you need — and show exactly what we can deliver.
02
Choose your setup
Pay per lead / pay per home visit. Branded vs non-branded.
03
Get leads
Once we're live, leads start landing continuously – for your reps to close. Scale volume up or down whenever you want.
Why us
Lead generation in home improvement since 2019.
Today several of Sweden's largest franchise chains and nationwide operators are our clients, with retention around 98%.
Book a callPerformance marketing
We deliver top-quality leads and booked home visits—fully performance based. You pay per lead or per booked appointment, never a fixed fee.
Call center in Sweden
When a lead comes in we call straight away. We qualify against your criteria and book the home visit straight into your rep's calendar. Prefer live transfer? We connect the call directly to your rep instead. Or we send the lead raw, with no call first. We adapt to how you want to work.
Full transparency
In our own reporting system you see every lead, and we can easily run a tight feedback loop to keep generating better leads with higher quality.
Next step
Book a call
30 minutes. We go through your capacity, what leads and appointments you need, pricing model and expected results. No pressure, no cost.
Book a callWhat we deliver
Two ways to work with us
Choose how you want your leads generated.
We build and run lead campaigns entirely under your brand—every lead generated is exclusively yours. We get access to your ad accounts and run ads directly from them.
Then choose how you receive the leads
Raw leads
We send the lead directly to your CRM, email, or SMS. You call them yourself.
Pre-qualified
Our team calls every lead, confirms interest, and only sends the ones that match your criteria.
Booked home visits
We call, qualify, and book the appointment directly in your calendar. You meet a customer who's ready.
Frequently asked questions
Who is this for?
Franchise chains, nationwide B2C companies in home improvement, PE firms consolidating businesses in the sector, and lead/call brokers buying high-quality leads for resale.
What delivery models do you offer?
Three models depending on how you want to receive leads. (1) Pay per lead without calling – yes, that works. We push the lead directly to your CRM, email or SMS in real time and you call yourselves. (2) Pay per lead with pre-call qualification – our call center calls first, qualifies against your criteria, and only forwards the leads that match. (3) Pay per lead with live transfer – we call the lead, qualify them, and transfer the call directly to your rep while the customer is on the phone.
How do you generate leads and from which brands?
Through our own quote sites and brands across several niches. We drive traffic from META, SEO, PPC and native, among others. Or straight from your own brand.
Can you generate leads from our brand?
Yes. For franchises and nationwide operators we complement with performance marketing under your brand – Meta and Google campaigns driving traffic directly to your website or a landing page. Same performance-based pricing. Your branded campaigns then act as an additional lead source on top of our own.