5/5 from nationwide companies
#1 Pay Per Lead Agency
for Home Improvement
Exclusive leads and pre-booked appointments for home-service companies — heat pumps, roofing, solar, damp, electrical and more.
Selected clients
Who we are
Franzens Leads is a performance-based lead generation agency that delivers exclusive leads and pre-booked appointments to home-service and home-improvement companies.
50+
Clients
10+
Niches
100k+
Leads delivered
Who we work with
Are you one of these?
We can't help everyone – we work with four types of home-service companies ready to scale on pay per lead.
Nationwide & Franchises
Multi-region or nationwide home-service brands and franchise networks that need exclusive pay-per-lead volume at scale.
Brokers
Lead and call brokers who source exclusive leads from us and resell them to their own end buyers.
PE roll-ups
Private equity firms consolidating home-service portfolios that need one pay-per-lead engine across brands.
Regional operators
Local and regional installers and contractors ready to grow install, replacement, and service volume on pay per lead.
How It Works
01
Book a call
We map your goals, volume and the leads you need — and show exactly what we can deliver.
02
Choose your setup
Pay per lead / pay per appointment. Branded vs non-branded.
03
Get leads
Once we're live, leads start landing continuously – for your reps to close. Scale volume up or down whenever you want.
Why us
Pay per lead for home services since 2019.
Today leading home-service franchises and operators are our clients, with retention around 98%.
Book a callPerformance marketing
We deliver top-quality leads and booked appointments—fully performance based. You pay per lead or per booked appointment, never a fixed fee.
Human call center
When a lead comes in we call straight away. We qualify against your criteria and book the appointment straight into your rep's calendar. Prefer live transfer? We connect the call directly to your rep instead. Or we send the lead raw, with no call first. We adapt to how you want to work.
Full transparency
In our own reporting system you see every lead, and we can easily run a tight feedback loop to keep generating better leads with higher quality.
What we deliver
Two ways to work with us
Choose how you want your leads generated.
We build and run lead campaigns entirely under your brand—every lead generated is exclusively yours. We get access to your ad accounts and run ads directly from them.
Then choose how you receive the leads
Raw leads
We send the lead directly to your CRM, email, or SMS. You call them yourself.
Pre-qualified
Our team calls every lead, confirms interest, and only sends the ones that match your criteria.
Booked appointments
We call, qualify, and book the appointment directly in your calendar. You meet a customer who's ready.
Frequently asked questions
Who is this for?
HVAC installers, service companies, franchise networks, nationwide operators, and PE firms rolling up HVAC businesses that need exclusive pay-per-lead or pay-per-appointment delivery.
What delivery models do you offer?
Three models depending on how you want to receive leads. (1) Pay per lead without calling – yes, that works. We push the lead directly to your CRM, email or SMS in real time and you call yourselves. (2) Pay per lead with pre-call qualification – our call center calls first, qualifies against your criteria, and only forwards the leads that match. (3) Pay per lead with live transfer – we call the lead, qualify them, and transfer the call directly to your rep while the customer is on the phone.
How do you generate leads and from which brands?
Through our own HVAC quote sites and brands, plus campaigns run directly under your brand. We drive traffic from Meta, Google, SEO, and PPC. Every lead is exclusive to you.
Can you generate leads from our brand?
Yes. For HVAC franchises and nationwide operators we run performance marketing under your brand – Meta and Google campaigns driving traffic to your site or a dedicated landing page. Same pay-per-lead or pay-per-appointment pricing. Your branded campaigns add another exclusive lead source alongside ours.
What countries do you operate in?
USA, UK, Sweden, Poland, and Finland. If your country isn't listed, get in touch – we can often spin something up if we're the right fit.