100 quote requests and #1 on Google in 90 days!
See how we helped Profilplåt, a sheet metal manufacturer for the construction industry and private individuals, rank #1 on Google, increase quote requests, and improve local visibility.
The Company
Profilplåt is a company in Sundsvall that manufactures and delivers sheet metal roofing for individuals and businesses. They approached Franzens Leads for marketing help and:
1. A new modern design and development of the website.
2. Appear on Google after losing all their rankings.
We helped them with this and more.
Google Visibility (SEO)
Profilplåt had clear goals for what they wanted to achieve with SEO:
1. To appear at the top when someone searches for 'profilplåt', as Google had completely removed them from search results.
2. To appear at the top when someone searches for 'buy roof Sundsvall, buy sheet metal Sundsvall, replace roof Sundsvall' and similar searches.
3. To keep Google happy over the long term so they wouldn't be banned again.
From not appearing at all on Google:
To ranking #1 for various keywords:
The Website
The website needed to do four things very well:
1. Help visitors quickly understand what the company does and how they can assist them.
2. Encourage visitors to contact them for a quote.
3. Build trust with visitors.
4. Be fast and work across all devices.
Here's part of the old homepage:
And here's part of the new homepage:
Website Migration
Profilplåt had issues with their old website for several years. It was slow, not mobile-friendly, difficult to update, and had lost its Google rankings over time.
To solve these issues, we decided to migrate the website to a new platform, Webflow. This would make it easier for them to update the site without worrying about something breaking.
They were tired of all the problems with WordPress plugins and updates on their old website, so they thought switching platforms was a good idea. The result was very successful.
During the migration, we focused on three key steps:
1. Collecting and structuring information from the existing website.
2. Matching URLs and planning redirects.
3. Migrating content and other website data.
Most migrations result in a temporary drop in traffic, but not this time – quite the opposite, in fact 👇
What were the results?
So far, we have achieved the following results:
Increase in visitors
310%
Increase in inquiries
220%
Google ranking